Most of all, the casino came to terms with the fact that it is, in fact, a casino, pivoting from the initial strategy Revel's owners employed in stressing the property as a resort destination that just happened to offer gambling as one of many amenities. It also assembled a new management team with experience in the Atlantic City market, and set out to correct many of the perceived flaws of the property, including a confusing layout of the casino floor, and adding safety panels to the vertigo-inspiring escalators that lifted patrons to the casino floor. 2019, Luxor pumped $70 million into the casino, including $50 million to pay down debt.

Deifik was killed in a car accident in April 2019. Luxor, which was one of his lenders, assumed ownership of the casino in return for canceling Deifik's debt. When it was known as Revel, the casino never came close to turning a profit, went bankrupt twice, and closed in 2014, one of four Atlantic City casinos to do so that year.Ĭolorado developer Bruce Deifik bought it in January 2018, and reopened it that summer. “There's no doubt this property has turned around in so many areas,” Commissioner Alisa Cooper said.

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